Opening Reception: August 20th 6:30-9pm
ROAM is a large-scale sculpture by Black Cube Artist Fellow, Jon Geiger. This 26-foot, abstracted, neon tumbleweed consists of five neon forms - illuminated individually to create a perpetual rolling movement. The sculpture is designed to move from location to location, it started at Marjorie Park, near Fiddlers Green southeast of Denver, and is now at its 2nd location on the campus of the Rocky Mountain College of Art and Design and will ending in Boulder this fall.
ROAM combines three familiar icons of the American West – the billboard, neon sign, and tumbleweed. The tumbleweed's association with the Western film has come to represent desolate, dry, and uninhabited landscapes. Major highways and cities throughout the U.S. are populated with an array of billboards and neon signs, which stand as reminders of these forms of outdoor public advertising that flourished from the 1920s through the 1980s. While billboards mostly conjure up thoughts of commercial advertisements, they have also been used in a variety of ways in contemporary art. Geiger’s use of neon light references both the traditional, commercial use while simultaneously nodding to iconic artists, such as Bruce Nauman, who have worked with these materials.
For Geiger, both the tumbleweed and neon are also symbols of isolation, vibrancy, and commerce. He sees this work as a beacon with a “cold, soft glow that pulls in passersby like mosquitoes to a bug zapper.”